KFC has come to it late but finally did. McDonald’s has their focus on kids from very start. They have clear vision in mind.
McDonald’s Philosophy of Play Area
Let me tell you the McDonald’s philosophy behind it’s play area in every restaurant. It’s not just for kids to hang out. Instead they were thinking of really far. Now far is here and they are enjoying the loyalty.
Do you remember your childhood play area? Your play ground where you use to play. You must have many memories about it. Now when you are grown up, you would like to go those place if possible and sit their to have nostalgia of childhood playtime. But sometimes it’s not possible to go their in such busy life.
McDonald’s has bring your those childhood memories at every corner. They have created almost same type of play are in their every restaurant. Those kids who have gone their 20 years or 30 years back are grown up. Now they have their own kids. Whenever they’ll go to McDonald’s and see their children playing, they’ll have same nostalgia of childhood playing time.
So McDonald’s has thought about the 30 years or 40 years later time. Now they have that time and enjoying the repeating consumers.
KFC Play Area
In Pakistani market people like KFC more as compare to McDonald’s. Mostly people like to deliver KFC food at home rather than going to their restaurants. One main reason was lack of play area.
When you go out with kids. You need a place where kids can play and have a good time. Sometimes you want to have KFC food but because of kids you make the decision to go some other place because of not having play area.
KFC has figured out this solution very late but we can say ‘Better Late Than Never” so it’s a good step. Now they are also focusing on their play area as they are showing it in front visibly written “Play Area”
Bahria Town Lahore Branch
KFC has already their setup in food court of Bahria Town Lahore. Now they have started their new branch at Main Boulevard of Sector C commercial zone. In food court they have a counter but now they have a complete restaurant with play area in it.
Play Area Not Active
Last week I’ve taken my kids for fast food lunch. We plan to go to KFC as I’ve seen the big “Play Area” sign on it. Before going into restaurant I noticed that play area is empty right now, so I go to the counter and asked about it. They said equipment has not come yet and they don’t have any idea when it will be active.
I believe KFC management should at least give knowledge to their staff about the opening date of play area as it is much of a concern for parents. In Lahore specially we have our outing in shopping malls or restaurants so play area means much to us.
And Yes, I didn’t eat at KFC that day. I go to McDonald’s instead so kids can have their fun time.
It’s a good initiative by KFC, I really like it. Hope it will be operational soon.